Brand / Interface motion · 2023–2024
Posh
Robotics.
Transformation, made visible.
A motion language for a company giving retired EV batteries another life.
The idea
Built from
its own parts.
Posh turns retired EV cells into battery packs for household backup power and solar storage. The identity needed to connect a complex industrial process with something simple enough to use at home.
Transformation became the organising idea for the motion. The mark is constructed from its own elements, giving the identity a behaviour that can carry into films, interfaces and smaller brand moments.
Across formats
One language.
Different rhythms.
An outdoor piece needs to read at a glance. A social cut has to find its point quickly. The same system takes on different pacing and scale for each surface, while keeping the construction and colour relationships recognisable.
Product motion
From identity
to interface.
The phone and watch demonstrations show the actual interfaces inside device mockups. The phone carries the detailed view of the household battery; the watch compresses the same information into a glance.
Alongside the films, three Lottie animations carry the identity into the web experience: a logo loop, an H element and a blue chart.
Delivery
Built to
keep moving.
A motion system needs to survive the handoff. The delivery includes film masters and runtime files, with durations, frame rates and reduced-motion behaviour documented.
- 7
- Films across brand,
social and product - 3
- Lottie animations
for runtime use - 60
- Frames per second
in the runtime files