reAlpha

reAlpha is a real estate technology company built on one idea: buying a home should be simpler, smarter and more affordable than it is. Brokerage, mortgage and title in one place, with AI doing the coordinating a buyer would otherwise do by phone.

The manifesto comes first because that is the job it was made for. It says what the company believes before any product gets explained, and everything after it on this page is that belief cut down to a logo, a feed and an ad slot.

Two pieces. In the logo animation a four‑point spark arrives first and the name follows it out. The construction takes the wordmark apart along its own outlines, letter by letter.

Four pieces for the feed, two square and two vertical.

Five ads, each delivered in the shapes its placements ask for. Every switch below is separate renders, not one file cropped: 1:1, 16:9 and 9:16 for the first three, 1:1 and 9:16 for the fourth.

The fifth is a dynamic creative test. Every pairing of three titles and two subtitles, plus a single page in three copy versions, each rendered in all three shapes so the platform can find out which one holds attention: 27 files for one ad. Pick a title and a subtitle, or a single page, then a shape.